Comcast to Team with Intel to Bring Interactive Apps to the TV

Sun. August 24, 2008; Posted: 02:34 AM

INTC | Quote | Chart | News | PowerRating -- Comcast Corp., a provider of entertainment, information and communications, announced that they are working with Intel Corp. to bring Internet Protocol (IP) based applications to the television experience set using a technology co-developed by Intel and called the Widget Channel framework.

The technology, previewed at Intel's Fall Developer Conference, is an open software development framework that enables the ability to combine Internet-based applications with a TV experience through a widget-based user interface that can be accessed while watching television programs. The Widget Channel framework's graphical user interface will let consumers click an onscreen widget to access and view a variety of Internet-based applications or content such as weather updates, news, games, and other -interactive applications on their TV, the company said.

Comcast and Intel expect to begin integration testing of The Widget Channel framework in the first half of 2009 on Comcast's interactive program guide using tru2way technology, a Java-based platform with open API specifications, that's being built into televisions, set-top boxes, and other devices.

"The Widget Channel enables interactive applications and tru2way technology has opened the door for these types of innovations to work in the cable industry," said Tony Werner, chief technology officer, Comcast Cable. "We're looking forward to working with Intel as we continue to bring our customers new features and services that further enhance their viewing experiences."

"The success of the Widget Channel framework relies heavily on the support of industry-leaders like Comcast," said Eric Kim, Intel Corp. senior vice president and general manager of the company's Digital Home Group. "We feel this support will foster innovation and help bring new and exciting Internet widgets to millions of television sets across the country."

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((Distributed via M2 Communications Ltd - http://www.m2.com))

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For full details on Comcast Corp Cl A (CMCSA) click here. Comcast Corp Cl A (CMCSA) has Short Term PowerRatings of 4. Details on Comcast Corp Cl A (CMCSA) Short Term PowerRatings is available at This Link.

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