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"Urban Outfitters' success is driven by our commitment to understand our customers and connect with them on an emotional level," said John Kyees, Urban Outfitters' Chief Financial Officer. "When shopping on our websites, customers want a quick and hassle-free experience. Taking a tougher stance against e-commerce fraud helps us maintain our customers' trust and provide the smooth and easy experience they expect online."
"After examining the leading anti-fraud tools available on the market, Urban Outfitters chose Accertify because it's the most comprehensive and advanced solution," Kyees said. "Interceptas will enhance our fraud prevention capabilities, reduce our total cost of fraud and ensure that we offer a distinctive experience for customers purchasing on the web."
Interceptas is the first single, integrated solution designed to reduce merchants' total cost of card-not-present fraud. Its patent-pending technology addresses the entire business process of combating fraud from the perspective of the online retailer, providing a multi-layered, workbench approach that is flexible and readily adaptable to new fraud trends and technologies.
"At Accertify, we understand that credit card fraud is a fact of life for online retailers," said Jeff Liesendahl, CEO of Accertify. "We're proud to play a role in helping Urban Outfitters pro-actively combat such abuse and in supporting their efforts to provide a compelling and high-quality customer experience."
About Accertify(R)
Accertify, Inc. is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept 'card not present' transactions. That focus led to the development of Interceptas(R) which applies state of the art automation to every step in the merchant's process of managing credit card fraud exposure. Accertify exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available.
About Urban Outfitters
Urban Outfitters, Inc. is an innovative specialty retail company which offers a variety of lifestyle merchandise to highly defined customer niches through 132 Urban Outfitters stores in the United States, Canada, and Europe, two web sites and a catalog; 115 Anthropologie stores, a web site, catalog and Leifsdottir, Anthropologie's recently launched wholesale concept; Free People Wholesale, which sells its product to approximately 1,700 specialty stores and select department stores; 21 Free People stores, a web-site and catalog; and 1 Terrain garden center as of July 31, 2008.
SOURCE Accertify
http://www.accertify.com/
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