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For those unable to attend the event, the celebrity jeans will be available for auction at www.clothesoffourback.org immediately following the live auction, with all proceeds benefiting the Clothes Off Our Back Foundation. With more than 50 pair of celebrity jeans available for auction online, some include Ryan Seacrest, Miley Cyrus, Nick Lachey, Ashlee Simpson, Lauren Conrad, Rachael Ray, Minnie Driver, Debra Messing , Brittany Snow, Terrence Howard, Forest Whitaker and the cast of "How I Met Your Mother" (Josh Radnor, Neil Patrick Harris, Jason Segel, Alyson Hannigan, Cobie Smulders). In addition, a sweepstakes for a washer and dryer will be held online at www.washingmyjeans.com
As a busy TV actress and mom, Alison Sweeney treasures her free time at home. "With a 3-year-old and a new baby on the way, laundry is the last thing I want to worry about; so of course I was excited that the new GE Profile set holds six months of detergent and washes 17 pair of jeans in one load," said Sweeney. "But more importantly, I'm glad to be part of this event today auctioning 17 pairs of celebrity jeans to benefit charity. In fact, I'm donating one of my favorite pair of jeans that I've worn to several movie premieres today," said Sweeney.
The event marks the launch of the GE Profile frontload washer and dryer boasting the first-ever SmartDispense laundry technology that holds up to six months of detergent and fabric softener and dispenses just the right amount -- saving loads of time. In fact, if every household in New York City had a Profile frontload pair, the city could wash the entire nation's jeans in just 34 days.
"With the popularity of jeans today, we're excited to offer a revolutionary frontload washer and dryer that can clean 4,420 jeans before needing a refill," says Lynn Pendergrass, Vice President of GE Consumer and Industrial. "The secret is the SmartDispense technology. It knows exactly how much detergent to dispense so your clothes come out perfect without wasting detergent or water. It's a win-win situation for Americans and the environment."
This innovative washer and dryer features state-of-the-art clothes care with advanced technology exclusive to GE Profile, including:
-- SmartDispense(TM) Technology pedestal system that holds up to 6 months of detergent and fabric softener then dispenses just the right amount based on soil level, load size, water hardness and fabric type
-- Stain Inspector(TM) technology that recognizes and treats more than 40 different tough stains
-- Reverse Tumble and DuoDry(TM) System that provides exceptional results in a fraction of the time of traditional models
-- CleanSpeak(TM) communication where the washer electronically tells the dryer what items to expect, so you'll have fewer interruptions and extra time to enjoy your life
For more information about the new GE Profile frontload washer and dryer with SmartDispense technology, visit www.washingmyjeans.com. For high-resolution photography and product press releases, visit http://www.geconsumerproducts.com/pressroom/press_releases/appliances/washers_ and_dryers/Frontload2008.htm (due to URL length, please copy and paste into your browser).
For more information about the auction and to bid, visit www.clothesoffourback.org. The celebrity jeans include Donna Karan, Michael Kors, Shawn Pyfrom, Aimee Teegarden, Alan Alda, Maria Menounos, Nancy O'Dell, Chris Rose, John Salley, Toni Collette, Jeff Probst, Kristian Alfonso, Shaun Robinson, John Krasinski, John McCrea, Melissa Joan Hart, Angie Harmon, Jillian Michaels, Christian Slater, Zachary Levi, Tony Shalhoub, Dule Hill, Greg Grunberg, Coolio, Jarez, Christian Siriano, B. Smith, Paula Patton, the cast of "9 to 5: The Musical" (Allison Janney, Stephanie J. Block, Megan Hilty, Marc Kudisch), and more.
About GE Consumer & Industrial
GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE | Quote | Chart | News | PowerRating) brings imagination to work, selling products under the Monogram(R), Profile(TM), GE(R), Hotpoint(R), SmartWater(TM), Reveal(R), GE Edison(TM), and EnergySmart(TM) consumer brands, and Entellisys(TM) industrial brand. For more information, consumers may visit www.geappliances.com or www.geconsumerproducts.com/pressroom/
About Clothes Off Our Back(R)
The Clothes Off Our Back Foundation(R) is a 501c3 organization that hosts charity auctions showcasing today's hottest celebrity attire. Items are put up for bid to the public with proceeds going to benefit children's charities. Clothes Off Our Back was founded by actors and philanthropists Jane Kaczmarek ("Malcolm In The Middle," "Raising the Bar") and Bradley Whitford ("The West Wing," "Studio 60 on the Sunset Strip") whose efforts, along with their celebrity and designer friends have helped improve the lives of children across the globe. Additional information can be found at www.clothesoffourback.org
SOURCE GE Consumer & Industrial
http://www.washingmyjeans.com
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