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The study was hosted on the firm's mediacurves.com web site, and was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO), among self-reported Republicans, Democrats and independents.
As participants viewed the speech, they used their mouse to indicate whether they agreed or disagreed with the content of the speech in second-by-second intervals. The results of the study are available on www.mediacurves.com.
The study is part of an on-going series of studies to provide the media with a way of comparing and trending Americans' perceptions of the presidential candidates throughout the 2008 Presidential Election.
The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu.
SOURCE HCD Research, Inc.
http://www.mediacurves.com
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