Localize and Differentiate to Win is Focus of DemandTec and Precima Webcast Scheduled for September 17, 2008

SAN CARLOS, Calif., Sept 04, 2008 /PRNewswire-FirstCall via COMTEX/ -- DMAN | Quote | Chart | News | PowerRating -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, will co-host a webcast entitled "Best Practices to Localize, Differentiate and Win: Customer-centric Strategies that Separate Retail Winners from the Laggards" on Wednesday, September 17, 2008, at 2:00 pm EST. The hour-long session will feature Paula Rosenblum, managing partner of Retail Systems Research (RSR), Allen Pogorzelski, director of product marketing at DemandTec, and Brian Ross, general manager of Precima, sharing the results of RSR's latest research study and outline localization best practices.

The webcast will feature how retailers are combining science and process improvements to achieve better performance and using customer segmentation and market basket data to drive merchandising and other decisions. The presenters will also discuss:

-- How top retailers localize assortments armed with customer insights and advanced tools,

-- How to employ price optimization technologies and strategies to boost margins and maintain price image.

-- How retailers can collaborate with vendors to make more localized assortment decisions.

"Today's top retailers think differently, plan differently and respond differently, and the RSR research shows their approach to localization is no exception. This webcast will provide insights into how the best retailers are staying at the top of their game by taking a more consumer-centric approach to merchandising and marketing," said DemandTec's Pogorzelski.

Registration for the webcast is free: Click here to register: http://www.demandtec.com/learning-center/webinars/retail/localize-to-win.php

About Precima

Precima is an advanced analytics firm that translates retail customer data into critical insights to better align marketing, merchandising and operations strategies with shopper needs. Precima helps retailers and manufacturers grow sales, improve profitability and build customer loyalty. As the in-house analytics arm of LoyaltyOne (formerly Alliance Data Loyalty Services) prior to 2008, Precima worked with many of the leading retail partners of the AIR MILES Reward Program over 16 years to help make the program North America's coalition loyalty marketing leader. Additionally, Precima has worked with numerous customer-focused retailers and manufacturers across North America. Precima is recognized for delivering measurable results tailored to each retailer's unique needs. For more information visit http://www.precima.com.

About Retail Systems Research

Retail Systems Research ("RSR") is the only research company run by retailers for the retail industry. RSR provides insight into business and technology challenges facing the extended retail industry, and thought leadership and advice on navigating these challenges for specific companies and the industry at large. To learn more about RSR, visit http://www.rsrresearch.com.

About DemandTec

DemandTec (Nasdaq: DMAN | Quote | Chart | News | PowerRating) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, Giant-Carlisle, H-E-B Grocery Co., General Mills, Hormel Foods, Monoprix, Safeway, Sara Lee and Tyson Foods. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than 1.5 million trade deals. For more information, please visit http://www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact: Cassandra Moren, DemandTec, Inc. (650) 226-4690 cassandra.moren@demandtec.com Investor Contact: Tim Shanahan, DemandTec, Inc. (650) 226-4603 tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

http://www.demandtec.com

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