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This book is a work which, for the first time, gives a cyclorama of advertising. Comprehensive from an historical point of view in that the period begins in 1842 and brings us all the way to the start of the millennium. Comprehensive also in geographical terms because we are not only taken through American, English or French campaigns but also through those of emerging economies such as Brazil, India or China. Comprehensive finally, from the point of view of so many different brands and businesses being represented.
Throughout this book we are given wonderful examples of classic brands (such as Dim, Coca-Cola, Nescafe) which have known how to respond to both changing demand and technology in order to remain successful. Over recent years, advertising has broadened to include social causes, and this book reflects the contemporary artistic licence used to reflect them.
Split into chronological chapters, the book presents numerous iconic campaigns through the decades. We get to discover the advertising work of great photographers from Steichen to Richard Avedon, Sebastiao Solgado, Paolo Reversi as well as Jeanloup Sieff. Well-known film directors such as Guy Ritchie, Wong Kar Wai, Tony Scott, John Woo, Jean-Jacques Annaud and many others also make an appearance. We even get to see the truly surprising contributions of some of the 'giants' of the art world such as Picasso or Magritte.
"This book is an invitation to rediscover some of the wonderful creative work that spans more than a century. Certain of these still resonate in our memories. A History of Advertising is a simple 'family' story, the story of Publicis Groupe and its big creative networks," commented the book's authors Stephane Pincas and Marc Loiseau.
About the authors:
Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at Publicis Groupe, the fourth largest communication group, they have helped to build legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.
Visuals: Journalists can access images in 300 dpi resolution at http://www.taschen.com by clicking on the heading press, and then following the link to press downloads. Completion of the form gives access to all of the images of the TASCHEN catalogue (royalty-free). Usage of these images is only authorized for the promotion of the book and usage of more than three images must be negotiated with TASCHEN.
About Publicis Groupe
Publicis Groupe [Euronext Paris: FR0000130577] is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.
Web Site: http://www.publicisgroupe.com
SOURCE Publicis Groupe and TASCHEN
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