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As a Global Device Sponsor, Sony Ericsson will provide qualifying contestants with both devices and software tools to enable the development of applications based on either Sony Ericsson Java SDK or the new and innovative Project Capuchin technology - a Java API which defines a bridge between Flash and Java. The company will also, of course, be closely involved in the judging process for all three regions of the contest: Europe, the Americas and APAC.
"At Sony Ericsson we are always expanding our developer relationship and looking for new applications and interesting partners to enrich our user experience," says Christopher David, Head of Java Strategy Planning at Sony Ericsson Mobile Communications. "Our co-sponsorship with NAVTEQ for the Global LBS Challenge 2009 allows us to put our new Capuchin technology into the hands of developers with the intention of creating and exploring rich, innovative LBS applications."
Originally launched in North America in 2003 and followed by launches in Europe in 2005 and in Asia-Pacific in 2008, the Global LBS Challenge focuses on driving the development and visibility of creative location-aware solutions for wireless devices - from business to sports, travel and security. It invites developers to build and submit original applications using dynamic positioning technology and NAVTEQ maps. There are five categories for entries - content, enterprise, entertainment & leisure, navigation, social networking.
The prize pool for 2009 is over $5.25 million dollars in cash; tool and data licences; and devices, making the NAVTEQ Global LBS Challenge one of the industry's most rewarding developer competitions.
In addition to the prizes, developers also receive the coveted industry exposure provided by the NAVTEQ Global LBS Challenge. The best entries in each region are closely reviewed in every detail by decision makers from the world's leading operators, device manufacturers and investment firms, as well as industry journalists. The judging process and the networking events drive industry success for the finalists in each region, with over 25% having received funding or commercial contracts as a direct result of participation in the competition.
"We look forward to working with Sony Ericsson and the members of its developer community to accelerate the availability of LBS solutions designed for the company's devices," explained Marc Naddell, Vice President, Partner and Developer Programs, NAVTEQ. "Our professional grade LBS Development Resources - such as free technical support, map samples, access to tools and technical documentation - will combine with the excellent developer resources from Sony Ericsson to enable very compelling solutions for consumers and excellent business opportunities for operators."
For more information on entries, eligibility, timelines in the three different regions and the official contest rules, please go to www.LBSChallenge.com. Registration is already open for Europe - to be followed by the Americas in September and APAC at the end of October.
About Sony Ericsson
Sony Ericsson Developer World is a global support program and web portal totally dedicated to helping professional wireless developers achieve business success by providing easy-to-find documentation, tools, technical advice and go-to-market support. Sony Ericsson Developer World guides developers through the development process in four steps - Think it, Make it, Test it, Sell it - thereby ensuring a constant stream of fun, useful and innovative content and applications for Sony Ericsson phones. Visit the new look website at www.SonyEricsson.com/developer
Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
About the NAVTEQ Global LBS Challenge
First launched in 2003, the NAVTEQ Global LBS Challenge is focused on driving the development and visibility of innovative navigation solutions for wireless devices. From wireless business applications to sports, travel and security, integrating the accuracy and richness of NAVTEQ digital map data facilitates the timely evolution of the next wave of LBS. Complete development resources, information and technical support for creating LBS and Navigation solutions using NAVTEQ products and services is available at www.NN4D.com.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,800 employees located in 194 offices and in 42 countries.
NAVTEQ and Global LBS Challenge are trademarks in the U.S. and other countries. All rights reserved.
CONTACT: Sue Mather, Editorial Contact, Stanhope Communications Tel: +44 (0)1342 833 313 e-mail: suemather@stanhopepr.co.uk e-mail: suemather@btinternet.com Sony Ericsson WWW: http://www.sonyericsson.com
M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.
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