Baidu leads China's 2008 search engine market: CIC survey

Wed. September 17, 2008; Posted: 05:17 AM

BEIJING, Sep 17, 2008 (Xinhua via COMTEX) -- BIDU | Quote | Chart | News | PowerRating -- Baidu.com (BIDU.NASDAQ) leads China's search engine market in 2008 with its market share hitting 65. 8 percent, according to a survey conducted by China IntelliConsulting Corporation (CIC).

Google ranked the second with its market share at 22 percent, and Sogou, the market share of which was 2.9 percent, exceeded Yahoo! to take the third place.

The following is a table showing the detailed market shares of Google and Baidu in different parts of China. Part of China Google's market share Baidu's market share

Beijing, Shanghai, 27% 60.9% Guangzhou

Coastal Cities: 21.3% 67.9% Dalian Tianjin Qingdao Nanjing Hangzhou Xiamen Shenzhen

Provincial Capitals 16.1% 72.2% in Middle China: Changsha Wuhan Zhengzhou Shijiazhuang

Major Cities in West 16.1% 68.3% China: Chengdu Chongqing Xi'an

In Beijing and Shanghai, Baidu's market share dropped by 2.5 and 1. 2 percentage points, respectively, while in Guangzhou, it increased by 2.2 percentage points.

On the contrary, Google's market share went up 2.7 and 0.6 percentage points, respectively, in Beijing and Shanghai, and declined 5.3 percentage points in Guangzhou.

The survey also covered other websites besides search engines. Sina.com (SINA.NASDAQ) became the most popular website, as 35.1 percent interviewees said that they often visited the web portal. It was followed by NetEase.com (NTES.NASDAQ) and Sohu.com (SOHU.NASDAQ).

According to the survey, netizens in Beijing were more likely to visit Sina and Sohu, while those in Guangzhou preferred NetEase.

The survey, adopting the computer assisted telephone interviewing (CATI) method, gathered 4,150 effective samples, covering 18 major cities in China.

For full details on Baidu.com Inc (BIDU) click here. Baidu.com Inc (BIDU) has Short Term PowerRatings of 7. Details on Baidu.com Inc (BIDU) Short Term PowerRatings is available at This Link.

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