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"Key drivers for 2009 color choices include aspirations that create a comfortable and tranquil home environment coupled with a return to authentic and sustainable materials. In contrast, lively color use and bold patterns will find their place as an alternative to more sedate living areas," Debbie Zimmer, paint and color expert from Rohm and Haas Paint Quality Institute (PQI) said.
Zimmer reveals the upcoming 2009 paint hues along with potential rooms for incorporation and decorative effects.
Menswear
Like a warm argyle or paisley sweater, consumers increased their yearning for artisanship and authentic materials like those found in "Menswear". Menswear allows for a more traditional use of hues than recently seen such as navy blue, "leather like" brown and rich grey.
"Texture like" finishes and decorative techniques are also important to this palette. Incorporating herringbone and argyle paint patterns provides a focal point in living and family rooms.
Color recommendations: Grey, Navy Blue, Brown and Black
Decorative effects: Argyle, Herringbone and Pinstripes
Weather or Not!
Our eco-consciousness continues to expand and "Weather or Not!" glances upward for inspiration. This palette takes a cue from the continually changing skies and provides the homeowner with colors represented at sunrise or sunset resulting in a shift from the more expected botanical hues.
While suitable for all areas of the home, these combinations are an especially good choice for bathrooms, bedrooms and family living spaces.
Color recommendations: Dusty purple, deep blue, bronze metallics and rosy pink
Decorative effects: Large, dramatic geometric patterns incorporating metallic finishes
What's in Bloom?
Consumers increased desire for healthy and sustainable locally grown fruits and vegetables provides fresh inspiration for "What's in Bloom". Another twist on the "green" movement, is inspired by fresh hues including citrus green, mango and lemon yellow.
Not just a one season offering, "What's in Bloom" also derives inspiration from fresh fall produce such as pumpkin orange and apple red.
"What's in Bloom" is ripe for use in a child's bedroom, playroom and kitchens. Use in closets and pantry areas to provide an unanticipated pop of color.
Color Recommendations: Citrus Green, Mango, Apple Red, Lemon Yellow and Pumpkin Orange
Decorative Effects: Black as an accent color on trim or doors provides an interesting and unexpected frame for the What's in Bloom color palette.
Listen to 2009 Color Trends Podcast: http://mfile.akamai.com/15020/wma/rohmhaas.download.akamai.com/15020/s pec_matls/PQI2009_trends.asx (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
Download hi-res image: http://www.paintquality.com/press/aug08_images.html
For more information on quality paints and paint color, visit www.paintquality.com.
About the Rohm and Haas Paint Quality Institute
The Paint Quality Institute (SM) was formed by Rohm and Haas Company in 1989 to educate people on the advantages of using quality interior and exterior paints and coatings. The Paint Quality Institute's goal is to provide information on the virtues of quality paint as well as color trends and decorating with paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature. Please be sure to visit the Paint Quality Institute at www.paintquality.com.
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas Company (NYSE:ROH) is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007. Visit www.rohmhaas.com for more information. imagine the possibilities(TM)
SOURCE: Rohm and Haas Company
Rohm and Haas Company Deborah Zimmer, +1 215-592-2169 dzimmer@rohmhaas.com
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