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Monster.com May Merge ChinaHR.com

Thu. September 18, 2008; Posted: 04:35 AM
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BEIJING, Sep 18, 2008 (SinoCast China IT Watch via COMTEX) -- MNST | Quote | Chart | News | PowerRating -- Global online employment solution provider Monster Worldwide Inc. (NASDAQ: MNST | Quote | Chart | News | PowerRating) is expected to merge its Chinese peer named ChinaHR.com, in the third quarter of 2008, according to insiders.

Presently, Monster Worldwide (Monster.com) holds 45% shares in ChinaHR.com including a 40% stake acquired at a cost of USD 50 million in early 2005, when the Chinese part promises to sell the other shares in itself to Monster.com, if it could not realize a listing in about three years.

Although the global capital market is in a period of uncertainties, ChinaHR.com still hopes to finish the establishment of its IPO plan before the end of the year, said the president Zhang Jianguo on September 16. But from analysts' points of view, the prospect of the IPO is somewhat gloomy due to problems in its profitability.

In 2007, 495 million students graduated from colleges and universities in China. Among them, 1.44 million had not been employed by September 1 of the year. And the number of new graduates in 2008 is estimated to have reached 5.59 million, large part of which have become the consumers of job searching websites.

However, ChinaHR.com, like other big employment solution providers in China, mainly serves employers by making and publishing ads, which contain company profiles, positions, and e-mails. And such information can be shared by job seekers for free.

Under the business model, the websites' revenue is largely decided by the demand for employees, which has been squeezed to a certain extent, due to a slowing growth in the Chinese economy.

Besides, it is costly for such websites to promote the cognition of their brands. As a demonstration, ChinaHR.com plans to spend CNY 150 million on ads for itself, compared to a revenue of CNY 281 million from its main business in 2007, when it suffered an assessed loss of CNY 150 million, in the light of Monster.com's financial statements for the year.

Moreover, these websites are facing the challenge from an increasing number of small-sized competitors, which are more professional and localized with less cost, according to Mr. Zhang.

Monster.com's financial report for the second quarter of 2008 said that its investment in China hit a loss of USD 3.8 million. On the basis of the statement, the loss in ChinaHR.com should have reached about USD 8 million in the period.

The same report disclosed that Monster.com planned to finish the merge over the Chinese website in the near future. And insiders believed that there would be few changes in the plan, because ChinaHR.com's profitability was not likely to be remarkably enhanced in a short period.

But Mr. Zhang said that the prospect of his company would not be clear until the end of 2008.

From www.hexun.com, Page 1, Wednesday, September 17, 2008 info@SinoCast.com

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