Sears offers visual search and virtual model capabilities for online shopping

Thu. September 18, 2008; Posted: 09:12 AM

Sep 18, 2008 (Datamonitor via COMTEX) -- IBM | Quote | Chart | News | PowerRating -- Department store operator Sears, IBM and My Virtual Model have unveiled a 3D visual search and e-commerce capability for Sears.com to improve and enhance a consumer's online shopping experience.

According to IBM, Sears has applied both a visual search and virtual model to an entire catalogue online and it plans to go live with visual search in late October 2008.

The updated Sears site, powered by IBM WebSphere Commerce and My Virtual Model, will allow consumers to recreate their in-store shopping experience online by enabling them to search for merchandise using images versus words, and to virtually 'try on' selected items using a personalized model of themselves to ensure that the style, color, pattern and fit are right before purchasing.

Rob Mills, vice president of Sears online business unit, said: "Sears is transforming the online shopping experience by offering consumers cutting edge visual search and virtual model capabilities. By allowing shoppers to visually search for and view items in 3D, to see how they'll actually look on themselves in various combinations, and virtually share their finds with friends and family, Sears is providing shoppers with a superior social and e-commerce experience that we believe will increase satisfaction and loyalty."

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