Garmin Selects Navteq for Ad Supported Real-Time Traffic Delivery

Fri. September 19, 2008; Posted: 12:28 AM

COLLEGE PARK, Md., Sep 18, 2008 (ASCRIBE NEWS via COMTEX) -- GRMN | Quote | Chart | News | PowerRating -- Navteq, a provider of digital map data for location-based solutions and vehicle navigation, has announced that Garmin International, a unit of Garmin, a supplier of satellite navigation products, has selected Navteq's Traffic's RDS delivery service and the Navteq interactive advertising service for the nuvi 755T, 765T and 775T and nuvi 2x5 family.

With Garmin, Navteq will be the first to bring an advertising supported, real-time traffic service to market in North America.

Navteq Traffic RDS delivers data via FM radio to power Garmin's lifetime traffic alerts allowing drivers to steer clear of traffic accidents, road closures and construction. The Garmin nuvi 755T, 765T and 775T and nuvi 2x5 family come standard with a traffic receiver that will provide alerts in traffic covered areas with no subscription fee required.

Navteq delivers advertising, along with the traffic content, over its RDS network. The advertising is designed to complement the drivers' experience and is contextually relevant. For example, a driver can click on an ad to view specific restaurant information and route to the restaurant's location.

"By providing customers like Garmin an advertising-based revenue model in conjunction with RDS traffic data delivery, we believe that more drivers will have access to the most up-to-date traffic information to better manage their daily commutes," said John MacLeod, executive VP for Navteq. "Drivers benefit by receiving free traffic while offering advertisers a new location-targeted environment to engage consumers."

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For full details on Garmin Ltd (GRMN) click here. Garmin Ltd (GRMN) has Short Term PowerRatings of 5. Details on Garmin Ltd (GRMN) Short Term PowerRatings is available at This Link.

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