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China hosts more searchers than any other country in the Asia-Pacific region, with 143.5 million searchers conducting 11 billion search queries in July. Japan ranks second in both metrics, with 61 million searchers conducting nearly 6.2 billion searches. Searchers in Korea exhibited the heaviest search intensity with an average of 102.8 searches per searcher during the month, followed by Australia (102 searches per searcher) and Japan (100.8 searches per searcher).
Asia-Pacific Search Overview
- Country Breakdown July 2008 Total Asia-Pacific Internet Audience*, Age 15+
- Home & Work Locations Source: comScore qSearch
Country Unique Searchers Searches Searches Per (000) (MM) Searcher Total Internet** 335,124 27,059 80.7 China 143,502 10,994 76.6 Japan 61,117 6,162 100.8 India 23,397 1,192 51.0 Korea 20,429 2,101 102.8 Taiwan 10,002 748 74.8 Australia 8,380 855 102.0 Malaysia 6,710 431 64.2 Hong Kong 2,812 228 81.0 Singapore 1,662 152 91.2 New Zealand 1,564 136 87.2
* Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
** Improvements to universe estimates in certain Internet markets have recently been made. We caution against trending with data prior to July 2008.
comScore currently does not cover Thailand.
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