Cellcom Israel Announces Dismissal of Purported Class Action

NETANYA, Israel, September 22, 2008 /PRNewswire-FirstCall via COMTEX/ -- CEL | Quote | Chart | News | PowerRating -- Cellcom Israel Ltd. (NYSE: CEL | Quote | Chart | News | PowerRating) (the "Company") announced today the dismissal with prejudice of the motion for certification as a class action, filed in August 2001 against the Company in the District Court of Tel-Aviv-Jaffa by one of its subscribers and amended (after being transferred to the District Court of Central Region) in 2006. The lawsuit alleged collection of air time tariffs and subscriber fees not in accordance with the agreement with the subscribers.

Had the lawsuit been certified as a class action, the amount claimed was estimated by the plaintiff to be NIS 1.26 billion, plus punitive damages at a rate of not less than 100% of the amount of the judgment.

For additional details see the Company's most recent annual report for the year ended December 31, 2007 on Form 20-F under "Item 8 - Financial Information - A. Consolidated Statements and Other Financial Information -Legal Proceedings"

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.117 million subscribers (as at June 30, 2008) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling the fastest high speed content transmission available in the world, in addition to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel's broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers its customers technical support, account information, direct to the door parcel services, internet and fax services, dedicated centers for the hearing impaired, etc. In April 2006 Cellcom Israel, through Cellcom Fixed Line Communications L.P., a limited partnership wholly-owned by Cellcom Israel, became the first cellular operator to be granted a special general license for the provision of landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL).

For additional information please visit the Company's website http://investors.ircellcom.co.il

Company Contact Shiri Israeli Investor Relations Coordinator investors@cellcom.co.il Tel: +972-52-998-9755 Investor Relations Contact Ehud Helft / Ed Job CCGK Investor Relations info@gkir.com / ed.job@ccgir.com Tel: (US) +1-866-704-6710 / +1-646-213-1914

SOURCE Cellcom Israel Ltd.

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