Quaker Offers Two New Ways to Add Fiber to Your Day!

CHICAGO, Sept 23, 2008 /PRNewswire via COMTEX/ -- PEP | Quote | Chart | News | PowerRating -- Quaker is helping people meet their daily fiber requirements with great-tasting new Quaker High Fiber Instant Oatmeal and Quaker High Fiber Oatmeal to Go bars. According to the USDA, about 90 percent of Americans aren't getting the recommended amount of fiber in their diets. Quaker's fiber-rich oatmeal products provide 40 percent of the Daily Value for fiber per serving, making them some of the most convenient high fiber foods available.

"Fiber is a very important element of a well-balanced diet, especially since most people aren't getting enough," said Katherine Brooking, registered dietitian. "Foods with added fiber, such as Quaker's High Fiber oatmeal products, are a simple way to increase daily fiber intake to help you feel your best."

Quaker's new High Fiber Instant Oatmeal and Quaker High Fiber Oatmeal to Go bars are an excellent source of fiber and a good source of calcium and iron. Made from heart healthy whole grain Quaker oats, plus 10 grams of fiber per serving to support digestive health, either a warm bowl of instant oatmeal or a chewy, moist whole grain bar can help consumers reach their daily fiber requirement.

"We know consumers are looking to add more fiber to their diets, so we're giving them another reason to eat their oatmeal every morning," said Dave Kimbell, vice president of marketing for Quaker Foods & Snacks. "These great-tasting high fiber oatmeal products are perfect for at home or on-the-go."

Quaker High Fiber Instant Oatmeal and Quaker High Fiber Oatmeal to Go bars are available in grocery stores and super stores nationwide. Quaker High Fiber Instant Oatmeal is available in favorite flavors such as Maple & Brown Sugar and Cinnamon Swirl, and is sold at a suggested retail price of $3.89 per box of eight packets. Quaker High Fiber Oatmeal to Go is available in rich, comforting Maple Brown Sugar and is sold at a suggested retail price of $3.29 per box of six bars.

For more information, visit http://www.QuakerOatmeal.com.

About Quaker Oats

In 1997, the U.S. Food and Drug Administration granted the first food-specific health claim to Quaker Oats for soluble fiber in oatmeal and its heart-health benefits. The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged good companies. For more information, please visit http://www.quakeroatmeal.com.

About PepsiCo

PepsiCo (NYSE: PEP | Quote | Chart | News | PowerRating) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index and the Dow Jones World Sustainability Index. For more information, please visit http://www.pepsico.com.

SOURCE Quaker Oats

http://www.quakeroatmeal.com

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