Hasbro's LAZER TAG Returns This Fall 'Fully Loaded' for Fun with More Action, More Competition and More Gear

"With tactile sensations, new technology, innovative features and a videogame attachment this isn't your parents' LAZER TAG," said Jonathon Berkowitz, director of global marketing, Hasbro, Inc. "The 2008 Regional LAZER TAG Competitions will allow players to experience first hand the thrill of the new LAZER TAG 2-IN-1 system - the game combines the competitive, action-packed fun of videogames with energetic, active play."

Each LAZER TAG 2-IN-1 system comes complete with two taggers, two green dot sights for trouble-free targeting and two SHOT BLAST attachments featuring pump action for wider blasts. Whether taggers are playing head-to-head or engaging in team play, the thrill of LAZER TAG is heightened by lights, sounds and new features including: a Rumble Pack that lets players feel when they've been hit, a Recoil Feature that is engaged with every shot fired, a Shield Button 'force field' application that protects players from incoming fire and a Manual Reload feature to restock "ammo" after ten shots. All LAZER TAG blasters feature a rail system allowing players to modify their tagger with new accessories and weapons to fit their game strategy.

In the mood for a battle but don't have an opponent? The LAZER TAG 2-in-1 system also allows taggers to enjoy the fast-paced action of LAZER TAG anytime, in the comfort of their home. The high-tech system features the videogame attachment that connects to the tagger and plugs into the TV for a first person blaster game of LAZER TAG. Players will enjoy challenging battle in a variety of cool, virtual locations and unlock new features along the way.

The LAZER TAG 2-in-1 system (ages 8 years and up) will be available this fall for an approximate retail price of $79.99. Twelve "AA" batteries are required but not included. LAZER TAG is a registered trademark of Shoot the Moon Products and is used with permission.

The 2008 Regional LAZER TAG Competitions will take place September 26-28 at select family fun centers across the country. All participants in the 2008 Regional LAZER TAG Competitions will receive a free LAZER TAG t-shirt and 'Dog Tag' (while supplies last). Players in the competition can enter to win prizes including the LAZER TAG 2-in-1 system and gift certificates to HasbroToyShop.com. To find a location near you, visit www.LAZERTAG.com.

Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2008 Hasbro, Inc. All Rights Reserved.

SOURCE: Hasbro Inc.

Litzky Public Relations Josslynne Welch, 201-222-9118 jwelch@litzkypr.com or Marissa Connelly, 201-222-9118 mconnelly@litzkypr.com