DemandTec Inc signs agreement to offer Universal Ad's solution with its Promotion Management solution

Wed. September 24, 2008; Posted: 12:17 PM

Sep 24, 2008 (M2 EQUITYBITES via COMTEX) -- DMAN | Quote | Chart | News | PowerRating -- DemandTec Inc (Nasdaq: DMAN), a provider of consumer demand management solutions to the retailers and consumer products companies, declared yesterday (23 September) that it has signed an agreement with Universal Ad (http://www.universal-ad.com), a provider of retail advertising creation and production solutions, to jointly offer its automated cross-media advertising solutions as an option offered with the DemandTec Promotion Management solution. The combined use of the DemandTec and Universal Ad solutions will allow a merchant to negotiate deals with manufacturers; plan and forecast the performance of promotions; use analytics and simulation to optimise price points; buy ad zone and use ad and display support; define ad space allocation, placement, image and copy based on analytics; automatically design ad pages based on flexible creative patterns without resending information; collaborate with the advertising and marketing departments; and close the promotion loop by feeding back the final layout, in addition to last-minute changes during the creation and production process of the ad. The DemandTec TradePoint Network Partner Programme will have Universal Ad added to it. The programme improves DemandTec's software services resident on the DemandTec TradePoint Network, including Deal Management that automates the entering, submitting, negotiating and archiving of trade plans in a collaborative environment.

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