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Ontario government provides financial support to Ontario craft brewers to market their products

Mon. September 29, 2008; Posted: 08:00 AM
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WATERLOO, ON, Sep. 29, 2008 (Canada NewsWire via COMTEX) -- BRB | Quote | Chart | News | PowerRating -- Brick Brewing Co. Limited (TSX: BRB | Quote | Chart | News | PowerRating) announced today that it has received financial support from the Ontario Government to market its brands.

On September 26th the Ontario government announced that they will be providing eight (8) million dollars in financial support to Ontario Craft Brewers over the next four years. Brick Brewing Co. will receive additional funding to assist in building and marketing Brick brands.

"It is encouraging that the government recognizes the importance of a strong, vibrant, locally owned and operated Ontario Craft brewing industry," said Jim Brickman Chairman and Founder. "This additional support will definitely assist the Ontario Craft Brewers to market their brands to Ontario beer consumers," he added.

"In order to compete and grow in the Ontario market it is essential to invest in marketing, to build and strengthen our brands," said George Croft President and CEO. "This announcement is certainly good news for the Ontario Craft Brewers Association, Brick Brewing Co. Limited and beer drinkers in Ontario," added Croft.

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded by Jim Brickman in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its J. R. Brickman Founder's Series and Waterloo Dark premium craft beers with other popular brands such as Laker, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com

%SEDAR: 00003334E

SOURCE: Brick Brewing Co. Limited

Jim Brickman, Executive Chairman & Founder, Tel: (519) 576-9100 Ext. 232; George Croft, President & CEO, Tel: (519) 576-9100 Ext. 247 or Cell: (519) 498-0098, E-mail: info@brickbeer.com

For full details for BIBLF click here.

    


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