Lions Gate Marketing Launches New Group Credit Product AssureCredit(C)

VANCOUVER, Sep. 30, 2008 (Canada NewsWire via COMTEX) -- SLFPF | Quote | Chart | News | PowerRating -- Lions Gate Marketing Inc. (LGM), a leading supplier of extended warranty, group credit insurance and automotive theft deterrent products today announced the launch of AssureCredit(C), a new group credit insurance product for the automotive industry. Symbolizing a new underwriting relationship with The Standard Life Assurance Company of Canada, AssureCredit(C) (AssurCredit(C) in Quebec) replaces LGM's Protected Payment Plan (PPP) product. Like PPP, AssureCredit(C) is administered by Omni Group Credit Inc.

"I am very excited to launch AssureCredit(C) to our national network of automotive and recreational vehicle dealerships," said Randy Price, President of LGM. "With distinct improvements over our previous offering such as higher coverage limits and flexible dealer commission rates while retaining its limited need for health inspections, AssureCredit(C) is well positioned to be a market-leading product in our industry. I am also very pleased to partner with Standard Life as our underwriter for this product. A fellow Canadian based company with a solid reputation amongst consumers and businesses alike for exceptional customer service, Standard Life represents a strong addition to the LGM family of business partners."

"It was a natural fit to partner with LGM since Standard Life has a long-standing commitment to offer quality products and service," said Jacques Latour, Vice-President, Sales, Group Insurance of Standard Life. "Offering our renowned group insurance products to the Canadian automotive dealer community is a great opportunity to leverage our expertise."

AssureCredit(C) is available nationally and is supported in the field by LGM's network of Dealer Development Managers. For more information about AssureCredit(C), visit www.lgm.ca.

About The Standard Life Assurance Company of Canada

In 2008, Standard Life, the first life insurance company to transact business in Canada, marks its 175th year of operations. With 10,000 employees globally, Standard Life plc is a major international financial services group headquartered in Scotland. It provides asset-managing services for retirement, investment and protection to some seven million customers globally. It has offices in the United Kingdom, Canada, Ireland, Germany, Austria, India and China, including Hong Kong.

The Standard Life Assurance Company of Canada is Standard Life plc's largest operation outside the U.K., with 2,000 employees based in Montreal and across Canada, serving more than 1.3 million Canadians, including group insurance and pension plan participants. www.standardlife.ca

About Lions Gate Marketing (LGM)

Founded in 1998, Lions Gate Marketing (LGM) is one of Canada's leading, tier one suppliers of extended warranty, credit insurance and anti-theft products for the automotive and recreational vehicle industries. As a dealer development company, LGM improves the profitability of business offices by providing innovative products that offer real world value and peace-of-mind to dealership customers for their vehicle investments. With over 700 active dealers, business relationships with original equipment manufacturers such as Volkswagen Canada and Kia Canada, and ground breaking business office sales support, LGM has a reputation second to none in the Canadian automotive marketplace. To learn more about LGM, visit www.lgm.ca.

SOURCE: Lions Gate Marketing

Richard Whitehead, 1-800-510-8372

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