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According to Alcatel-Lucent, its Targeted and Interactive IPTV Advertising Solution is designed to increase IPTV revenue by making it possible for advertisers to reach potential customers with ads that are timely and relevant, as well as measure the effectiveness of their campaigns. The solution also offers a variety of interactivity features that enable consumers to view additional information about products that interest them.
According to the company, the Targeted and Interactive IPTV Advertising Solution gives IPTV operators the ability to insert ads into TV programs that are aimed at particular communities of interest and even specific households. These ads are delivered using anonymous subscriber profiles based on service usage and demographic data authorized via an 'opt in' process and retained in a privacy-protected repository by the service provider. The solution incorporates subscriber data analysis and management capabilities, to support ad targeting, and audience measurement features to precisely analyze the effectiveness and return on investment from particular campaigns.
Michel Rahier, president of Alcatel-Lucent's carrier business activities, said: "Alcatel-Lucent's Targeted and Interactive IPTV Advertising Solution is designed to address an important challenge in the advertising world. This new solution makes it possible for service providers to enable advertisers to reach customers that would have a natural interest in their products, and ensure that subscribers are seeing ads that are relevant to their lifestyles and interests."
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