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The partnership makes available for download Pure Play's entire catalogue of 1.5 million tracks from global unsigned recording artists to iTunes, Napster, Amazon, and eMusic. Pure Play Music currently makes its catalogue available to over 25,000 retailers worldwide through existing partnerships and through its six genre-specific satellite radio streams.
"We are very happy," said Richard Labrum, Vice President of Business Affairs. "We are pleased that we can offer all our artists an opportunity to sell and monetize their music though these four industry staples. This partnership will serve as a springboard to enhance the visibility of our artists, and enhance the platform their music can be heard on."
As part of the partnership, one of the four distribution channels, iTunes, will be giving Pure Play Music its own drop-down category on the front page of their Web site. Music enthusiasts can log onto iTunes, listen to the artist's song, and, if they like it, click on a link that directs them to the artist's personal profile page at Pure Play Music.
For all distribution partnerships, from the Pure Play Music site, fans listening to the unsigned artists' songs can click on a link to purchase their music from a variety of their preferred digital distribution platforms, including Amazon, eMusic, Napster, and iTunes.
"The online distribution model is changing," said Lebrum. "We are spearheading these efforts to enable artists the maximum amount of exposure with a minimum amount of risks. By forging partnerships with outlets already established in the space, we can leverage their connections, and they benefit from our vast catalogue of world-wide artists. The new era of distribution is now, and we are thrilled to take the leadership role."
Pure Play currently features and promotes over 6,000 acts from a total of 42 countries, all of whom have been vetted through the stringent Pure Play A&R selection and legal process.
Artists grant Pure Play specific non-exclusive commercial rights to their music. The Pure Play Web site allows access to the main radio broadcast, six genre-specific music streams, on-demand music tracks, artist pages, business directories, news articles, store downloads, an international gig guide and numerous other features, all of which contribute to an average page view quantity per visitor only exceeded by a few established on-line communities.
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