LookSmart Delivers Enhanced Search Network Quality

"As we add top-quality traffic, we work vigilantly to maintain unsurpassed excellence throughout the network -- our goal is to deliver superior ROI and conversion rates for all our search advertisers," said Ted West, chief executive officer and president of LookSmart. "Our LookSmart Network Management team weighs user conversion data and employs statistical models to gauge network quality and reporting in real time -- ultimately delivering better value to our customers."

LookSmart makes it easy to run successful ad campaigns. Search advertisers work directly with dedicated account managers, who are skilled at creating customized distribution channels across LookSmart's optimized network. This service advantage allows search advertisers to attract highly targeted leads and maximize ROI, whether the campaign is global or targets a specific country or local market. Search advertisers also have the option to manage their campaigns easily through LookSmart's self-service ad-serving interface.

About LookSmart

LookSmart (NASDAQ: LOOK | Quote | Chart | News | PowerRating) is a provider of trusted products and service solutions for pay-per-click (PPC) text advertising. The company offers search advertisers targeted PPC search and contextual advertising via its proven Search Advertising Network and award-winning AdCenter platform technology. It also licenses its Ad Center technology to top publishers and networks. Dedicated to the quality of its network, LookSmart is committed to safeguarding against advertiser fraud and is one of the five founding members of the IAB click measurement panel. For more information, visit www.LookSmart.com or call 415-348-7500.

SOURCE: LookSmart, Ltd.

LookSmart Ted West, 415-348-7500 Chief Executive Officer and President twest@looksmart.net or Steve Markowski, 415-348-7206 Chief Financial Officer smarkowski@looksmart.net or Racepoint Group for LookSmart Raymond Deplazes, 415-694-6715 LookSmart@racepointgroup.com