Cablevision and The Lustgarten Foundation Team for Public Awareness Campaign in the Fight against Pancreatic Cancer

CVC | Quote | Chart | News | PowerRating -- Cablevision Systems, a media and entertainment company, and The Lustgarten Foundation for Pancreatic Cancer Research announced the rollout of curePC, a public awareness campaign in support of the fight against pancreatic cancer, America's fourth-leading cause of cancer death.

As part of the curePC campaign, Cablevision said it also has made a 360-degree commitment to use its media and entertainment assets -- which include everything from its cable television systems, print publications and Web sites to movie theatres and entertainment venues, such as Madison Square Garden and Radio City Music Hall -- to ensure that more people know about pancreatic cancer and The Lustgarten Foundation's efforts in the fight against the disease.

Cablevision President and CEO James L. Dolan said, "Pancreatic cancer is a highly aggressive and lethal disease that needs more attention and we think Cablevision is in a unique position to help. Cablevision touches people's everyday lives in so many ways -- whether they are watching television, reading a newspaper, going to see a movie or attending a sporting event. We will use the strength and breadth of this reach to take on this battle in a very public way and to, hopefully, help advance a cause that needs more funding and increased awareness so that someday a cure can be found."

Lustgarten Foundation President Dr. Robert Vizza said, "We are extremely grateful to Cablevision for their increased commitment to The Lustgarten Foundation and what it means in the battle against pancreatic cancer. Now, thanks to Cablevision's resources, more people will know about the deadly nature of pancreatic cancer and what they can do to help fight this disease. By launching the curePC campaign and underwriting The Lustgarten Foundation's administrative costs, Cablevision has also undertaken the enormous responsibility of ensuring that every dollar donated to the Foundation will go directly toward research to help find a cure."

During the next two weeks, Cablevision said it will begin to roll out the various campaign components using its portfolio of media and entertainment assets.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed via M2 Communications Ltd - http://www.m2.com))

http://www.10meters.com

Comments on this story may be sent to newsdesk@closeupmedia.com

More News:   Market Updates | Stock Alerts | All Trading News | Stock Index