In a release, Research and Markets noted that report highlights include:
Yahoo! is a global Internet brand. The company's offerings to users fall into five categories: Front Doors; Search; Communications and Communities; Media, and Connected Life. The majority of its offerings are available in more than 20 languages.
Yahoo! generates revenues by providing marketing services to advertisers across a majority of Yahoo! Properties and Affiliate sites. Additionally, although many of its user services are free, Yahoo! does charge for a range of premium services that it offers.
During the year ended December 31, 2007, Yahoo! acquired BuzzTracker, a news site that automatically generates news pages for a multitude of topics, both broad and narrow. On February 12, the company completed the acquisition of Maven Network. In March 2008, the company announced the expansion of its India Research and development operations with the launch of Yahoo! Labs - Bangalore.
This report presents a complete and comprehensive analysis of Yahoo! Inc, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself.
This company analysis includes a history of Yahoo! Inc, a business segment analysis of the segments Yahoo! Inc operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company's major competitors.
Companies Mentioned:
- Google - Microsoft Corp.
- Yahoo!
Report information: http://www.researchandmarkets.com/research/9ad143/analysis_of_yahoo!
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