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The campaign envisages creating a new look and a brand 'More I Play, More I Learn', GlaxoSmithKline said in statement.
It would also include on-air, on-ground, trade visibility and PR outdoor activation.
"...The new boost campaign is taking the brand philosophy one step forward and reinforcing the brand's core belief that sports helps develop values in children that help them come out as winners in all life situations," GlaxoSmithKline Consumer Healthcare Executive Vice-President Shubhajit Sen.
The campaign would also include in-store execution at modern format retail outlets such as Big Bazaar, More, Metro, Spencers, Reliance Hypers, Vishal Megamart, Heritage and Magna and would involve in-store creatives such as cricket stadium displays, basketball pillar floor standing units and other innovative communique, the company added.
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