Amazon.com's Sports & Outdoors Store has Winning Lineup of NFL and NCAA Football Fan Gear

"This is prime football season and each fan shop has everything customers need to show support for their favorite teams and players," said Benjamin Hartman, director of Amazon.com's Sports & Outdoors Store. "If you don't live in the city of your beloved team then you know how hard it can be to find your team's hat or jersey. Within Amazon.com's Sports & Outdoors store, customers anywhere in the country can find and purchase the widest selection of fan gear for both NFL and NCAA teams at everyday low prices."

Since the beginning of football season, Amazon customers are showing their team loyalties:

-- Among Amazon.com customers, the Dallas Cowboys are the most popular NFL team, selling more fan gear than any other team.

-- For NCAA gear, Amazon.com customers have purchased more Florida fan gear than any other team, edging out both Michigan and Georgia.

-- The cities with the most fandom and the largest purchasers of NFL-branded products are Dallas, New York and Pittsburgh.

-- On Amazon.com, the bestselling NFL football jersey is the Reebok Replica Brett Favre New York Jets (green) adult jersey. The Reebok Replica Peyton Manning Indianapolis Colts (white) adult jersey is the second bestseller.

Each football fan shop is built for the way customers shop: organized by team and category, it provides all of the tools and helpful information that Amazon.com customers have come to know and trust, including robust product information, customer reviews and bestsellers. In addition, Amazon.com carries thousands of footballs, helmets and protective gear for adults and future QBs from top brands like Wilson, Adidas, Riddell, Under Armour, Rawlings, Shock Doctor and Reebok. Coaches and players can browse hundreds of training aids, including blocking dummies, agility trainers and protective gear by visiting www.amazon.com/football.

Sports enthusiasts can visit www.amazon.com/sports to discover a wide selection of NBA, WNBA, NHL, MLB and NASCAR products.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.

SOURCE: Amazon.com, Inc.

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