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Shelter hopes movie won't up impulse buys: Disney chihuahua movie raked in $29M last weekend

Mon. October 06, 2008; Posted: 06:09 PM
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Oct 06, 2008 (Daily Gazette - McClatchy-Tribune Information Services via COMTEX) -- DIS | Quote | Chart | News | PowerRating -- Chihuahuas are very, very popular little dogs. So popular that even a new Disney movie featuring dozens of the world's smallest pooches isn't expected to cause much of a bump locally in the canine's already-high sales.

At least, that's what Rica Tonkin, manager of Sterling's Petland, thinks.

The last couple of times a live-action Disney dog movie came out -- most notably, in 1996 with "101 Dalmatians" -- pet sales soared. And so did the number of Dalmatians abandoned or turned over to shelters as people discovered that the pups didn't behave the same as those on the screen, Tonkin said.

"Dalmations -- let's be honest -- most people don't know the breed," she said. "They're high-energy. They need lots of running space."

But Tonkin thinks "Beverly Hills Chihuahua," Disney's latest dog story, released Friday, will have little or no effect on sales.

"Yorkies, chihuahuas ... small dogs are always the highest in demand. The main reason? You can litter train these little guys," she said.

Judy Lohse, manager of Granny Rose Animal Shelter in Dixon, hopes Tonkin is right. She, too, remembers the flood of dogs that hit shelters shortly after the release of Disney's last tale.

"I think people get these dogs on an impulse. If they have the money, they see how cute the puppies are, they buy them. And then they give them to the shelter before the dogs even reach 1 year," Lohse said.

It's a matter of recognizing that canine actors have received extensive training, Lohse said, and that your newly purchased pup won't behave the same way.

"Puppies don't train themselves," she said. "They don't walk into your house perfect."

It's also about finding the right dog for your lifestyle, Tonkin said.

"This little girl just hit about 1 pound, 4 ounces," she said of a 10-week-old Chihuahua engulfed in a fuzzy pink sweater. "So, you know, that wouldn't be a good dog for a 3-year-old."

About chihuahuas

- Adults typically reach a size of 2 to 6 pounds and 6 to 8 inches tall.

- The chihuahua's size makes it ideally suited to apartment dwelling, but not ideal for families with children, as the dogs are fragile and can be easily injured.

- Chihuahuas are generally curious, intelligent, loyal, mischievous and affectionate. They also may be temperamental.

- Chihuahuas tend to become very attached to their owners and are often suspicious or nervous around strangers. They generally dislike dogs of other breeds.

- Because of their size, chihuahuas require expert veterinary care in areas such as birthing and dental care. Genetic anomalies include seizure disorders and leg problems, and the breed is prone to eye infections.

Sources: The American Kennel Club, Chihuahua Rescue USA

To see more of The Daily Gazette or to subscribe to the newspaper, go to http://www.saukvalley.com/. Copyright (c) 2008, Daily Gazette, Sterling, Ill. Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

For full details on Walt Disney Co The (DIS) click here. Walt Disney Co The (DIS) has Short Term PowerRatings of 6. Details on Walt Disney Co The (DIS) Short Term PowerRatings is available at This Link.

    


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