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Introduction
Harley-Davidson aims to capitalize on the recent trends in the automotive industry, by focusing on emerging markets like Europe, Asia, Australia, Latin America and Africa. The company plans to optimize its manufacturing footprint, by emphasizing on technology and innovation and strengthening its manufacturing base.
Scope
Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
Harley-Davidson (Harley), a leading automotive company, is engaged in the production of heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise. The company also provides financial services such as wholesale and retail financing and insurance programs. The company has recorded weak revenue during the fiscal year 2007. The revenue of the company declined by 0.7% to $6,143 million in 2007 from $6,186 million registered in 2006.
It operates in the following components of the vehicle manufacturer''s value chain: OE parts, assembly & distribution, retail sales and services, after market and end of life In July 2007, the company announced its intention to begin production of the XR 1200TM motorcycle for the European market by 2008. In March 2008, the company announced plans to open its Harley museum.
Reasons to Purchase
Access all the important information and analysis on the company in a single report
Understand company''s strengths, weaknesses, opportunities and threats along with business strategy and value chain
Gain access to company''s adjusted five year financial data along with key ratios and market capitalization
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