Shell launches double rebate promotion for new card members

Fri. October 10, 2008; Posted: 09:37 AM

Oct 10, 2008 (Datamonitor via COMTEX) -- SHOI | Quote | Chart | News | PowerRating -- Shell Oil Products US has launched its double rebate promotion for new card members of the Shell Platinum MasterCard from Citi for purchases made both at the pump and everywhere MasterCard is accepted, until January 4, 2009.

Consumers who open a new Shell Platinum MasterCard account will be eligible to receive 10% rebates on Shell gasoline purchases, which could mean an average saving of $0.38 per gallon at $3.82 a gallon, and 2% rebates on all other purchases for the first 60 days after receiving their card.

The promotion will also benefit Shell-branded wholesalers and retailers by driving more traffic to sites and increasing usage of the Shell Platinum MasterCard, which has a zero transaction fee for site operators.

The promotion will be supported with national print and online advertising, local co-op advertising and local store marketing as well as point-of-purchase materials, including pump toppers, pole signs, building signs and register toppers.

Carolyn Yapp, Shell US card and payments manager, said: "The double rebate promotion is intended to demonstrate to consumers how they can lower the cost of driving without sacrificing the quality of their fuel. We believe new cardholders will agree the everyday value extends beyond the promotional period."

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