Before Macy's, Jakeman spent eight years as managing director of global advertising at Citigroup (NYSE: C). In this newly-created position at Activision, Jakeman will be responsible for leading global advertising, media, marketing and consumer research for all of Activision Publishing's franchises. He will report to Mike Griffith, the firm's president and CEO.
Santa Monica, California-based Activision Publishing is a developer, publisher and distributor of interactive entertainment and leisure products. The company maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.
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