Acxiom Debuts Marketing Solutions

Fri. October 10, 2008; Posted: 07:59 PM

"We knew we had a product that could really help all of our customers function like Fortune 500 companies when it comes to managing their data for marketing and sales results," said Marty Sunde, Acxiom's senior VP of Customer Data Integration and Marketing Services. "The rate at which we've sold this solution across many market sectors confirms that we have produced something companies really value."

MarketEdge-X offers integrated e-mail capabilities and reporting.

"All of these benefits of MarketEdge-X create a customer-centric strategy by integrating database and digital marketing," said Sunde. "This solution is faster, better and more reasonably priced than any other option in the market today."

Acxiom MarketEdge-X was previously known as Acxiom Customer Information Center-X (ACIC-X), the company noted in a release.

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