Read Larry Connors' blog – Short Term Trading Strategies
The campaign highlights how the dollar is getting its value back with the recent launch of the Boost Mobile $1/Day Chat Plan. The $1/Day Chat Plan offers unlimited text messaging, mobile-to-mobile and nights and weekend calling on Sprint's high-quality, nationwide iDEN network for just a buck a day. No one is happier than the one man who has stuck with the dollar through thick and thin -- its unofficial spokesman and the face of the dollar bill, President George Washington. Washington is back, but now is modernized and couldn't be happier thanks to the $1/Day Chat Plan.
"Boost Mobile is bringing back a familiar figure -- our founding father, the first president of the United States," said Caralene Robinson, Director of Marketing Services, Boost Mobile. "George, whose face we all know is on the dollar bill, has been feeling a little worthless lately. Thanks to Boost Mobile's dollar a day Chat Plan, he is reinvigorated and has a new zest for life."
The commercial concept was developed by 180LA, the international creative agency that joined forces with Boost Mobile in April 2008, and directed by award-winning director Chris Smith, who is known for his character-driven commercials with hidden subtle points of humor.
"It's a metaphor for what's going on right now with the dollar," noted William Gelner, executive creative director, 180LA. "George Washington, the man who represents the very foundation of the country, has fallen on hard times. Instead of looking impeccable and riding a glorious white steed, he's making do with an '84 Buick Regal. But, with Boost's help, his confidence is coming back."
The first of three spots are airing on MTV, TBS, Comedy Central, FUEL, FOX Sports and Fox Sports West and will run through early February 2009.
About Boost Mobile
Boost Mobile is a division of Sprint Nextel Corporation (NYSE: S) that offers wireless phones and pre-paid services with no long-term contracts, credit checks or activation fees. Boost is among the most popular prepaid wireless brands in the U.S. and has approximately four million customers -- the majority of which are 18 to 34 years old. Boost-branded wireless phones with its exclusive Boost(R) Walkie-Talkie service are available nationwide at approximately 17,500 major retail and independent wireless dealer locations; with Re-Boost(R) available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost on the web at MySpace, Facebook and www.boostmobile.com.
About 180LA
180 (www.180LA.com and www.180amsterdam.com) is an international creative agency with offices in Amsterdam and Los Angeles. 180 employs 200+ people from over 30 countries. 180's client roster includes adidas International, Sony Consumer Electronics USA, Sony Corporation, Seventh Generation, Bombay Sapphire, Boost Mobile, MTV, BMW Motorcycles, Amstel Beer, Glenfiddich and Omega Watches.
Embedded Video Available: http://www2.marketwire.com/mw/release_html_b1?release_id=446760
SOURCE: Boost Mobile
More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index
About TradingMarkets | Contact | Advertise | Careers | Link to Us | Site Map | Help | Terms & Conditions | Privacy Policy | Return Policy | Testimonials | Feedback
The Connors Group, Inc. ("Company") is not an investment advisory service, nor a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities or currencies customers should buy or sell for themselves. The analysts and employees or affiliates of Company may hold positions in the stocks, currencies or industries discussed here. You understand and acknowledge that there is a very high degree of risk involved in trading securities and/or currencies. The Company, the authors, the publisher, and all affiliates of Company assume no responsibility or liability for your trading and investment results. Factual statements on the Company's website, or in its publications, are made as of the date stated and are subject to change without notice.
It should not be assumed that the methods, techniques, or indicators presented in these products will be profitable or that they will not result in losses. Past results of any individual trader or trading system published by Company are not indicative of future returns by that trader or system, and are not indicative of future returns which be realized by you. In addition, the indicators, strategies, columns, articles and all other features of Company's products (collectively, the "Information") are provided for informational and educational purposes only and should not be construed as investment advice. Examples presented on Company's website are for educational purposes only. Such set-ups are not solicitations of any order to buy or sell. Accordingly, you should not rely solely on the Information in making any investment. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments. You should always check with your licensed financial advisor and tax advisor to determine the suitability of any investment.
HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN INHERENT LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING AND MAY NOT BE IMPACTED BY BROKERAGE AND OTHER SLIPPAGE FEES. ALSO, SINCE THE TRADES HAVE NOT ACTUALLY BEEN EXECUTED, THE RESULTS MAY HAVE UNDER- OR OVER-COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN.
The Connors Group, Inc.
15260 Ventura Blvd., Ste. 2200
Sherman Oaks, CA 91403
© Copyright 2009 The Connors Group, Inc.
