"Most importantly, Thailand has strong regulations to protect policyholders well and ensure capital adequacy to cover all liabilities."
Mr Plaxton said Krungthai AXA Life was financially well positioned given the strength of its partners, Krung Thai Bank (KTB) and AXA, the leading financial provider in France.
Krungthai AXA currently manages an investment portfolio of about 12 billion baht, most of which is in bonds and less than 10 percent in equities. Its capital fund is 300 percent higher than the requirement set by the Office of the Insurance Commission.
Despite the volatile stock market, Mr Plaxton said Krungthai AXA had yet to make any shifts in its investment strategy.
For the first nine months of this year, the company reported 135 percent growth in new business to 2.56 billion baht, mainly from agent sales and bancassurance through KTB. Total premiums for the period increased 65 percent to 6.57 billion baht.
Last year, it reported new business income rose 172 percent to 2.7 billion baht on total written premiums of 5.81 billion.
Krungthai AXA posted a net profit of 262 million baht in the first half, equivalent to the amount the company earned for all of 2007.
"We expect another successful year this year," said Mr Plaxton.
To stress its financial strength to consumers, the company on Nov 3 will begin airing a new TV commercial for six weeks. Produced at a cost of 20 million baht, the commercial focuses on the relationship between a boy in the provinces and his grandmother, who provides him with the most important gift in life -- an education.
The commercial also highlights the company's use of natural and recycled materials including hand-made fabric from local communities in the Northeast and North, which the company will use for new policy covers instead of plastic.
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