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According to company officials, the customizable solution has already been deployed by the Russian regional incumbent operators North-West Telecom, Siberia Telecom and Southern Telecommunications Company, and Orca and BCC plan to continue marketing the new offering throughout Russia, thus opening up the currently isolated IPTV services to the masses. The move also marks Orca's entrance into the Russian wholesale market, representing a revenue driver for the middleware company.
The joint wholesale solution enables operators to generate new revenues by providing broadband access and TV services to their subscribers under their own brand (to other, local operators and service providers in Russia, who subsequently deliver these services). Each regional operator's service leverages TV channels, on-demand content, authentication and reporting that are sourced by a super-headend based in Moscow.
Michael Talov, BCC Vice-President, said: "BCC has wide experience in the field of development of innovative solutions, especially IPTV. Hardware-software basis of such solution makes the complex for providing a wide spectrum of multimedia services. Cooperation between BCC and Orca, as exemplified by the current effort to provide a multi-level wholesale IPTV solution, is focused on developing new operator services while leveraging commonalities in content, architecture and operations allowing our customers to provide innovative services while maintaining effective business solutions, which will result in qualitative new growth of the operator's business."
Sefy Ariely, Vice President of Sales and Marketing at Orca Interactive, commented: "Through our partnership with BCC we are looking forward to tapping the potential of the IPTV industry in Russia, a market that has remained in its infancy throughout the last few years. We are confident that the implementation of a cost-efficient wholesale IPTV solution, adeptly carried out by BCC and powered by our highly flexible, customizable platform, will offer operators in Russia with the architecture to effectively deliver IPTV to the masses."
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