For $25 an hour, a chauffeur-trained and bonded driver will get behind the wheel of your vehicle and do all the driving, leaving you and your party free to party.
"It's cheaper than any other form of transportation you could take, there's no hassle with parking and it's definitely cheaper than a DUI," said George, the chief executive of Kansas City Transportation Group, whose operations include Yellow Cab and the airport SuperShuttle.
The idea sprang from last year's traffic wreck and DUI troubles of George's partner in the venture, Bob Cutler, the owner of C3, a Johnson County marketing firm.
"Certainly it was a humiliating experience and one I never expected to find myself in," Cutler said. "I had a couple of drinks and fell asleep" at the wheel, he said.
With a suspended driver's license, Cutler turned to friends to find drivers he could hire. Then the notion dawned on him.
"Why can't I take this tragedy and turn it into a treasure so other people don't have to go through a horrible experience like a DUI?" he said.
The idea appears to be new to Kansas City, but an Internet search turned up similar services in Las Vegas, Phoenix and a few other U.S. cities.
Designated Drivers Inc., in Phoenix, advertises a one-time driver deal for $69.95, along with monthly and yearly packages.
George said the Kansas City service would go beyond party drivers. Clients can schedule drivers for almost any purpose, such as driving older family members to appointments and teenagers to the prom, as temporary help for local businesses, or to stand by if needed at company parties or other social events.
George cautioned that the online business would not be geared to spur-of-the-moment calls.
Clients must register in advance at www.designateddriver online.com to have their insurance and credit vetted.
Cutler and George formed Designated Drivers Online LLC and then signed a joint venture with Yellow Cab sister SuperShuttle, also owned by the French firm Veolia Environnement.
Some of the drivers will come from SuperShuttle's ranks, George said. Each will be bonded and trained. Clients' auto insurance will cover any accidents. In the event of an accident, however, he said Designated Drivers would cover up to $1,000 in insurance deductible expenses.
Kansas City will be the test market for the idea, which George hopes to take national under the brand name DDO2Go.
If it works, he hopes Veolia will expand into the 23 other U.S. cities where it operates SuperShuttle franchises.
To reach Rick Alm, call 816-234-4785 or send e-mail to ralm@kcstar.com.
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