SKS is the third-largest microfinance institution in India, providing low-cost insurance policy, Swayam Shakti Suraksha, to the lower socio-economic strata in semi-urban and rural areas.
The policy covers each member of SKS, the member?s spouse and two children against pre-existing infirmity, snake bites, maternity, hospitalization, and accident for a period of 12 months. It also includes a three-month cover for newborns and accidents.
The policy covers both cashless and reimbursement options. SKS Microfinance clients based in the states of Maharashtra, Andra Pradesh, Karnataka and Orissa can receive the benefits.
Both India partners has jointly developed the Swayam Shakti health policy for two years and recorded a positive business performance. It is also going to expand the insurance scheme to eight more districts in the coming half year.
?The penetration of health insurance in the rural population is low. There is significant potential for enhancing awareness about insurance in rural areas. Our continuous effort is to develop suitable micro insurance products and explore the most effective methods of distribution in rural areas,? said Pranay Prashad, head of rural business for ICICI Lombard.
Prashad added the company is implementing the scheme in Indian districts like Khurda, Jagatsinghpur, Ganiam and Dhenkanal along with SKS Microfinance. He believes ICICI Lombard will expand the scheme to eight more districts including Puri, Cuttack and Angul within next five to six months.
The nonlife insurer is focusing mostly on womens' self-help groups in India and has covered 150,000 members of the groups in Orissa. It plans to increase the number of lives covered under Swayam Shakti Suraksha insurance scheme to about 600,000 in the state, said Prashad in a statement.
For the year ended March 31, 2008, ICICI Lombard recorded gross written premiums of 3.35 billion Indian rupees (53.4 million euros), with a combined ratio of 102. It also takes up 35% of the market share in the private nonlife sector (BestWire, Nov. 10, 2008).
Currently, the insurer has 7,280 employees in 403 offices spread across 249 locations in India. By the end of March 2008, the company issued more than 3.5 million policies across India and served more than 810,000 claims. It also recorded a claim disposal ratio of 96 as of March 31, 2008.
(By Rebecca Ng, Hong Kong news editor: Rebecca.Ng@ambest.com)

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