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Ben Poore, who serves as vice president of Infiniti Marketing, has been named vice president of the Infiniti Business Unit. He will report to NNA's senior vice president for sales and marketing, Brian Carolin, and to Akihiro Otomo, corporate VP for the Global Infiniti Business Unit and Infiniti Product Development Division for Nissan Motor Co.
In his newly created role, Poore is responsible for Infiniti's overall performance in the United States and Canada, including its strategic direction and planning, its retailers, its national and field sales organizations and marketing.
Poore joined Nissan in October 2007 as the vice president of marketing communications before becoming vice president of Infiniti marketing. Prior to joining Nissan, Poore spent thirteen years at Ford Motor Co. in a range of marketing and sales positions in the United States and Central and South America.
Japan-based Nissan's In North American operations, based in Franklin, Tennessee, include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.
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