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Celcom will use NeuStar's suite of IM solutions and broad range of clients so that its customers will have instant access to Yahoo! Messenger from their mobile handsets.
Also, Celcom's own-branded IM service will allow subscribers to build their own IM communities and enable them to communicate over IM regardless of whether they are currently a member of any particular Internet IM community.
Celcom will now be able to extend interoperability to other operator networks in Malaysia using NeuStar's Interconnect Platform (ICP) and Hub. This will reportedly enable any mobile phone user in Malaysia to communicate with any mobile phone user through mobile IM.
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