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Lamar Advertising wants to put up a new billboard along Murchison Road near Shaw Heights in exchange for removing a billboard a few yards away. A business called Skan Electric is expanding and needs the old billboard's space.
The Board of Adjustment will consider Lamar's request at 7:30 p.m. in Room 118 of the Cumberland County Courthouse.
The new billboard would sit a couple of blocks outside the city limits but in an area that many identify as Fayetteville -- between Fort Bragg and Fayetteville State University.
The big question could be whether Lamar plans to install one of its new digital billboards, which look like large television screens and rotate advertisements. The county's ordinance makes no distinction between a conventional billboard and a digital billboard, as long as the ads hold for at least eight seconds each.
But Lamar isn't telling. Lloyd Johnson, real estate manager at Lamar, said it's a "possibility, but we haven't made any decisions."
Inside the city limits last year, Lamar put up two digital billboards -- on Raeford Road and the All American Freeway -- that beam bright advertisements that change every eight seconds.
The company did so under a so-called transfer ordinance that lets it request to upgrade a conventional billboard at one location while removing another one elsewhere in the city.
This summer, Fayetteville ordered a moratorium on the new billboards until it can study issues such as whether they distract drivers.
Lamar has sued the city to try to overturn the moratorium.
Other cities in North Carolina, including Asheville and Charlotte, regulate where the digital signs can be, how far apart they must be and the size of the lettering.
City Councilman D.J. Haire said he hopes the county talks to city planners before deciding on Lamar's request.
The Board of Adjustment makes the final decision on whether to grant a permit for the billboard. It could put certain restrictions on the billboard if concerns about the digital signs arise.
"It would be great if they would touch base with (the city planners) first," Haire said. "This will be another way to show good response to one another as we try to bring more and more policies and ordinances together."
Staff writer John Ramsey can be reached at ramseyj@fayobserver.com or 486-3574.
To see more of The Fayetteville Observer, or to subscribe to the newspaper, go to http://www.fayettevillenc.com/. Copyright (c) 2008, The Fayetteville Observer, N.C. Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.
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