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Mat Naegele, vice president and general manager of Temple-based Lamar Advertising, said Wednesday he replaced the billboards Saturday, the day the association's contract was up. In place of the billboards -- which stated, "The Murder Rate is Up! Waco is the 7th most violent city in Texas!" -- Naegele said he put up messages touting Waco as a great place to live.
Lamar Advertising put up this billboard on Interstate 35 north of Waco to replace one by the Waco Police Association highlighting Waco's murder rate. (Jerry Larson photo)
This controversial billboard, one of two posted by the Waco Police Association, was replaced Saturday with a more upbeat message. (Duane A. Laverty photo, file)
Charley Wilkison, public affairs director at the Combined Law Enforcement Association of Texas, of which the police association is a local affiliate, said the billboards accomplished what they were intended to do.
"The point was made," he said. "Waco is a very violent city... We got the attention of the public and, by and large, they were on our side."
The billboards, however, came at the dismay of local business owners and city officials, who voiced concern that the billboards were bad for tourism. The move also was criticized by some police association members who said they wanted the billboards taken down.
Naegele said he thought it was time for a more positive message.
"Given the current economic environment, Lamar has decided to display copies promoting Waco, our attractions and our local commerce," Naegele said in a written statement Wednesday. "These displays and the decision to post have been executed solely by Lamar Advertising."
Anne Cyr, president of the Waco Police Association, has said the billboards were erected to expose the Waco City Council's refusal to meet with the association to discuss issues, including police staffing and resources.
The association failed to reach an agreement with Waco City Manager Larry Groth regarding pay and other issues during this summer's "meet and confer" sessions. Groth said the association wanted more than the 5 percent raise he offered.
To see more of the Waco Tribune-Herald, or to subscribe to the newspaper, go to http://www.wacotrib.com. Copyright (c) 2008, Waco Tribune-Herald, Texas Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.
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