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But when people are worried about keeping jobs and making mortgage payments, spending $120 for a few ounces of moisturizer is off the table.
So how can the average woman afford to keep up her beauty regimen? Dr. Debra Luftman and Dr. Eva Ritvo, authors of "The Beauty Prescription" (McGraw-Hill, $24.95), say most women need only three basic skin care products. They offered other tips for how women can pamper themselves -- sometimes without spending a penny.
1. Out of the gate, you are at least 20 percent more beautiful than you think you are. Women tend to underestimate their beauty by 20 percent, Luftman says.
2. Many drugstore brands are as effective as department store brands, where you're often paying for packaging, fragrance and so-called "elegant" formulations.
3. When it comes to skin care, keep it simple (KIS). Three or four daily skin care products -- an exfoliative cleanser, a sunscreen and a therapeutic night cream -- should do it. Need some suggestions? For cleansers, Luftman likes Cera Ve Cleanser, Aqua Glycolic Cleanser by Merz, Therapeutix Clarity Cleanser and Neutrogena Oil Free Acne Wash. For sunscreens, she suggests Neutrogena Sensitive Skin Sunblock Lotion, Dove Energy Glow Facial Brightening and Olay Complete Defense Daily Moisturizer. For night creams, she likes Olay Regenerist Micro-Sculpting Cream, Neutrogena Healthy Skin Visibly Even Night Concentrate and Eucerin CoQ10 Anti-Wrinkle Cream.
4. Look in your kitchen for free beauty products. Green tea bags soaked and frozen make great eye depuffers. For youthful lips, mix granular sugar with cherry Jell-O and do a light scrub of your lips.
5. Exercise is free. Endorphins are released and your skin glows, muscle tone improves and attitude is enhanced.
wdonahue@tribune.com
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