SEDONA Corporation's Intarsia MRM Technology used by Lebanon Federal Credit Union

Tue. November 25, 2008; Posted: 07:48 AM

Nov 25, 2008 (M2 EQUITYBITES via COMTEX) -- SDNAE | Quote | Chart | News | PowerRating -- SEDONA Corporation (OTC BB: SDNA.OB), a Customer and Member Relationship Management (CRM/MRM) solutions provider for the financial services market, reported that the Lebanon Federal Credit Union has used SEDONA's MRM technology Intarsia and CU ink's Marketing Services to achieve consistent earnings in the present economic upheaval. A CU ink, SEDONA's business partner provides marketing, statement processing and printing solutions to credit unions. CU ink performed a data analysis to determine marketing strategies that would provide a return on investment, thereafter CU ink and Lebanon FCU made a plan of action to use the Intarsia system, including its marketing campaigns, product promotions and a branch opening. Results and overall ROI are evaluated at the end of the campaign by the Credit Union.

Lebanon FCU's retention of members and acquisition of new accounts have improved after implementing the programme. It reviews the monthly campaign tracking reports which detail active campaigns besides maintaining an ongoing ROI calculation. Lebanon has made over 10,000 touch points with members through direct mail with a total deposit dollars of over USD4.2m and total loan dollars of over USD4.5m in the last nine month period. A Financial terms were not disclosed.

Comments on this story may be sent to admin@m2.com

For full details for SDNAE click here.

More News: Market Updates | Stock Alerts | All Trading News | Stock Index

Archives

Feedback

Email Article Link

Close X

RELATED SITES

Please call 1-213-955-5858 ext. 1

Tax Relief Bank Levy Wage Garnishment

Disclaimer:

The Connors Group, Inc. ("Company") is not an investment advisory service, nor a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities or currencies customers should buy or sell for themselves. The analysts and employees or affiliates of Company may hold positions in the stocks, currencies or industries discussed here. You understand and acknowledge that there is a very high degree of risk involved in trading securities and/or currencies. The Company, the authors, the publisher, and all affiliates of Company assume no responsibility or liability for your trading and investment results. Factual statements on the Company's website, or in its publications, are made as of the date stated and are subject to change without notice.

It should not be assumed that the methods, techniques, or indicators presented in these products will be profitable or that they will not result in losses. Past results of any individual trader or trading system published by Company are not indicative of future returns by that trader or system, and are not indicative of future returns which be realized by you. In addition, the indicators, strategies, columns, articles and all other features of Company's products (collectively, the "Information") are provided for informational and educational purposes only and should not be construed as investment advice. Examples presented on Company's website are for educational purposes only. Such set-ups are not solicitations of any order to buy or sell. Accordingly, you should not rely solely on the Information in making any investment. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments. You should always check with your licensed financial advisor and tax advisor to determine the suitability of any investment.

HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN INHERENT LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING AND MAY NOT BE IMPACTED BY BROKERAGE AND OTHER SLIPPAGE FEES. ALSO, SINCE THE TRADES HAVE NOT ACTUALLY BEEN EXECUTED, THE RESULTS MAY HAVE UNDER- OR OVER-COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN.

The Connors Group, Inc.
10 Exchange Place, Suite 1800
Jersey City, NJ 07302

All analyst commentary provided on TradingMarkets.com is provided for educational purposes only. The analysts and employees or affiliates of TradingMarkets.com may hold positions in the stocks or industries discussed here. This information is NOT a recommendation or solicitation to buy or sell any securities. Your use of this and all information contained on TradingMarkets.com is governed by the Terms and Conditions of Use. Please click the link to view those terms. Follow this link to read our Editorial Policy.