Read Larry Connors' blog – Short Term Trading Strategies
consumers' shopping habits
Groupe Aeroplan Inc. today announced it is launching its highly successful UK-based customer-driven insight and communication business in North America, with offices based in Toronto and Chicago. LMG Insight & Communication (I&C) and its industry leading data analytics tool, Self Serve, will provide retailers with unprecedented insight into consumers' shopping habits as well as the ability to work with consumer packaged goods companies to develop targeted product communications. This combination will enable retailers and their vendors to make better, faster decisions related to key areas such as product assortment, promotions, pricing, and new product development, as well as enabling them to directly communicate with key customer segments.
"Today's announcement is another tangible example of how we are leveraging the expertise of our UK colleagues. They have built a highly successful business that has a compelling and very timely proposition - they are providing a way for retailers and their suppliers to differentiate themselves on an ongoing basis in an extremely competitive, ever-changing environment," said Rupert Duchesne, President and Chief Executive Officer, Groupe Aeroplan Inc. "This division has been both groundbreaking and successful in the UK and we look forward to building on this achievement by focusing on LMG I&C's international growth and strengthening our position as a global leader in the management of loyalty programs."
Brian Jones heads up the LMG I&C Canadian business and Mike Blyth has been appointed to manage LMG I&C in the United States. They bring a strong combination of loyalty, market research, database analytics, and consumer packaged goods experience. Mike was previously Executive Vice President, Global Practice Leader, Loyalty Analytics at Information Resources Incorporated (IRI) and has close to thirty years of extensive commercial experience in the US retail market.
Self Serve provides retailers and consumer packaged goods companies desktop access to insight from point of sale and loyalty card data. The data can tell what these shoppers look like in terms of demographic profiles, where they live, their household composition and frequency of certain retail visits. The information can also be used to look at a particular day, product sku and store, to understand what else is being purchased as part of a shopper's repertoire in order to make better business decisions.
"There could be difficult times ahead for retailers as many consumers potentially change their spending habits in response to the softening economy. These changes could include where they shop, what they buy, and how much they spend, which in turn create a range of challenges for retailers and their suppliers," said Peter Gleason, Managing Director, LMG I&C. "LMG I&C services enable retailers and their vendors to proactively manage their business through identifying their customers' changing habits - as they happen. We can help them adapt quickly to consumer shopping trends by providing concise and actionable insight at the individual customer and store level. This level of market intelligence enables timely, relevant, and targeted product communications and promotional offers directed to specific customer segments," added Gleason.
Insight & Communication, created by Groupe Aeroplan's Loyalty Management Group (LMG) in March 2007, launched its business in the UK with Sainsbury's, one of the largest grocery retailers in the country, providing data driven insights to Sainsbury's merchandising and marketing teams. Additionally, Sainsbury data insights are provided to over 50 consumer packaged goods companies including Danone, HJHeinz, Kellogg's, Kimberly Clark, Nestle, PepsiCo and Unilever. The customer insights align the vendor with the retailers merchandising strategies while providing each stakeholder a unique ability to communicate directly with targeted consumer segments. With the support of LMG I&C, Sainsbury's day-to-day marketing and merchandising decisions are based on customer input, driven through the insight received through 3 million customer transactions per day.
About Groupe Aeroplan Inc.
Groupe Aeroplan Inc. is a leading international loyalty management corporation. Groupe Aeroplan owns Aeroplan, Canada's premier loyalty program and Nectar, the United Kingdom's leading coalition loyalty program. In the Gulf Region, Groupe Aeroplan owns 60 per cent of Rewards Management Middle East, the operator of Air Miles programs in the United Arab Emirates, Qatar and Bahrain. Groupe Aeroplan also operates LMG Insight & Communication, a customer-driven insight and data analytics business offering worldwide services to retailers and their suppliers.
For more information about Groupe Aeroplan, please visit www.groupeaeroplan.com.
SOURCE: Groupe Aeroplan
JoAnne Hayes, (416) 352-3706, joanne.hayes@aeroplan.com; Christa Poole, (416) 352-3745, christa.poole@aeroplan.com
More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index
About TradingMarkets | Contact | Advertise | Careers | Link to Us | Site Map | Help | Terms & Conditions | Privacy Policy | Return Policy | Testimonials | Feedback
The Connors Group, Inc. ("Company") is not an investment advisory service, nor a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities or currencies customers should buy or sell for themselves. The analysts and employees or affiliates of Company may hold positions in the stocks, currencies or industries discussed here. You understand and acknowledge that there is a very high degree of risk involved in trading securities and/or currencies. The Company, the authors, the publisher, and all affiliates of Company assume no responsibility or liability for your trading and investment results. Factual statements on the Company's website, or in its publications, are made as of the date stated and are subject to change without notice.
It should not be assumed that the methods, techniques, or indicators presented in these products will be profitable or that they will not result in losses. Past results of any individual trader or trading system published by Company are not indicative of future returns by that trader or system, and are not indicative of future returns which be realized by you. In addition, the indicators, strategies, columns, articles and all other features of Company's products (collectively, the "Information") are provided for informational and educational purposes only and should not be construed as investment advice. Examples presented on Company's website are for educational purposes only. Such set-ups are not solicitations of any order to buy or sell. Accordingly, you should not rely solely on the Information in making any investment. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments. You should always check with your licensed financial advisor and tax advisor to determine the suitability of any investment.
HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN INHERENT LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING AND MAY NOT BE IMPACTED BY BROKERAGE AND OTHER SLIPPAGE FEES. ALSO, SINCE THE TRADES HAVE NOT ACTUALLY BEEN EXECUTED, THE RESULTS MAY HAVE UNDER- OR OVER-COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN.
The Connors Group, Inc.
10 Exchange Place, Suite 1800
Jersey City, NJ 07302
© Copyright 2009 The Connors Group, Inc.
