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Now Columbus entrepreneur Ashley Hatcher is taking her invention before yet another national audience.
She and her non-slip dinner trays will appear Thursday morning on NBC's "Today" show, during a segment hosted by nationally known marketing guru and TV host Donny Deutsch.
"I think that it will just be incredibly valuable for me to be able to ask him questions," Hatcher said Tuesday. "My real goal is to get on his nighttime show."
Deutsch's hour-long program, "The Big Idea," appears 10 p.m. Monday through Friday on CNBC. His Web site bills the show as viewing that will give aspiring entrepreneurs "the tools, the strategy and the connections you need to start living a richer life."
Hatcher's appearance on "Today," meanwhile, likely will be in the 8 to 8:30 a.m. portion of the three-hour morning show. Two other female inventors are scheduled during the segment as well, producers said.
"They told me the three of us were selected from thousands and thousands of people who submitted their stories and products," she said.
Hatcher has been peddling the dinner trays since April 2006. They come in designer and collegiate styles, with silicone-based pads helping to prevent plates and drinking glasses from slipping off of them.
By August, before her first appearance on QVC, Hatcher said she had sold about 70,000 of the plastic trays that sell between $22 and $25 at various retail outlets.
During three QVC stints this summer and fall, about 11,000 more have been sold. Anytime the enthusiastic Hatcher makes an appearance on a national TV program, sales also spike on her Web site, www.lappertrays.com.
The slumping economy has not cut into the business, Hatcher said. That's a question a "Today" producer pointedly asked her during an interview for Thursday's segment.
"I said I don't have bad news to tell you, and I'm glad that I don't," Hatcher said. "This is a product that spans every single age group and both genders. It's practical and people use them."
The entrepreneur said another container of Lapper dinner trays should be arriving from a manufacturer in China in January. There will be all-new designs.
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