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More than 80 per cent of women are managing acne or signs of aging in Canada, and the same percentage of consumers are not aware of LED light therapy and the amazing skin benefits*. Now, light therapy pioneer Tanda is bringing new solution-based light therapy starter kits to the retail market for the treatment of acne and signs of aging. Starting Fall 2008, in major collaboration with the largest and most innovative players in the beauty industry, the Tanda Skincare System will be sold across Canada at Sephora, Holt Renfrew, Shoppers Drug Mart and The Shopping Channel.
"There are millions of people looking for safe and effective over-the-counter skincare solutions," says John Kennedy, Chairman and CEO of Pharos Life Corporation. By collaborating with major Canadian retailers, we can make our scientifically proven, dermatologist recommended treatment available to Canadian consumers."
The Tanda Skincare System was developed to harness the benefits of LED light and deliver it safely and effectively to the skin for various health and wellness benefits.
"LED light therapy technology is not new, it's been used in dermatologist clinics for more than 35 years," said Rose Mastnak, Director, Sales and Marketing of Pharos Life Corporation. "The innovation of the Tanda Skincare System exists in making the benefits of light therapy available to Canadians in the comfort of their own home."
Tanda will launch two solution-based, home-use light therapy starter kits:
Tanda Clear(TM) Acne Light Therapy Treatment
Uses 414nm blue LED light to kill P.acnes bacteria, helping to cure existing blemishes and prevent future outbreaks.
Tanda Regenerate(TM) Anti-Aging Light Therapy Treatment
Uses 660nm red LED light to increase the production of collagen, reducing the appearance of fine lines and wrinkles and improving overall skin texture, colour and tone.
These starter kits will feature full-size complimentary bottles of the new Tanda Light-Optimized Cleanser and Anti-Blemish Gel or Anti-Aging Serum. These topicals are specifically formulated with a high degree of transparency and designed to be free of any light reflecting properties which may interfere with the Tanda light therapy treatments.
Tanda treatment heads are easily interchanged to provide different skincare solutions to you and your family. Treatment heads are available for sale separately and include:
<< - Tanda Clear Acne Light Therapy Treatment Head is priced at $75 - Tanda Regenerate Anti-Aging Light Therapy Treatment Head is priced at $100 >>
Tanda Light-Optimized Cleanser, Anti-Aging Serum and Anti-Blemish Gel are also available separately.
* Angus Reid Strategies fielded the online survey on behalf of Pharos Life Corporation between October 30, 2008 and November 2, 2008, among a national sample of 1,000 adults 18 years of age and older.
BACKGROUND INFORMATION: Pharos Life Corporation is committed to providing innovative light-based solutions that improve people's well being and quality of life. The company's goal is to provide affordable at-home, non-invasive light therapies for natural, effective skincare and tissue repair.
SOURCE: Pharos Life Corporation
Stefanie Niewada, Optimum Public Relations, (416) 934-8020, stefanie.niewada@cossette.com; Tamar Nersesian, Optimum Public Relations, (416) 969-1291, tamar.nersesian@cossette.com
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