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According to Kohl's, this partnership expands its current Mudd merchandise assortment in Kohl's stores and Kohls.com.
Kohl's currently carries the brand's girl's and junior's bottoms, footwear and jewelry. The collection will expand to include girl's and junior's apparel, intimate apparel, sleepwear, and accessories, Kohl's added.
Neil Cole, chairman and CEO of Iconix, said: "This partnership will transform Mudd into a total lifestyle concept and provide Kohl's with yet another powerful national brand that has over 90 percent awareness. We have experienced the power of Kohl's with our Candie's exclusive license agreement which has been expanded into over 30 product categories across the store. We look forward to similar long term growth and expansion for the Mudd business."
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