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Dale Jarrett Racing Adventure Announces Record Sales Despite Economic Downturn

Thu. December 11, 2008; Posted: 09:58 AM
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HICKORY, N.C., Dec 11, 2008 /PRNewswire-FirstCall via COMTEX/ -- DJRT | Quote | Chart | News | PowerRating -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, announced today that its year to date sales, as of November 30th are up over 30% when compared with last year's year to date sales figures. As a result, the company has had to add additional staff to handle the increase in sales activity in December, traditionally their best selling month, as people search for the ultimate Christmas gift.

Additionally, the company also announced that the sales of its new World War II Adventure are not only exceeding expectations, they actually led the NASCAR Racing Adventure in office sales last week and are expected to sell out well before the first event, February 27, 2009 in Savannah, GA. The World War II Adventure is a three day step back in time where participants get to relive the life of a B-17 Flying Fortress aviator. These early results confirm that, although people may be buying fewer Christmas gifts this year, they are not shying away from investing in the ultimate Christmas gift, a "Full Throttle" lifetime experience from one of the industry's leaders. The company's websites are located at http://www.RacingAdventure.com and http://www.WWiiAdventure.com .

According to CEO Tim Shannon, "While we're obviously pleased with our annual sales to date, we're not surprised. America has demonstrated time and time again, that companies producing high end, top quality products are some of the most recession proof companies around. In fact, some of our customers are saying they are purchasing one of our adventures because of the current economic times and not despite it. They have chosen to exchange the quantity of gifts for a single experience that is much more meaningful and will create a lifetime memory."

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

Contact: Tim Shannon (888) 467-2231

SOURCE Dale Jarrett Racing Adventure, Inc.

http://www.racingadventure.com

For full details for DJRT click here.

    


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