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USA Video Interactive Corp. designs and markets technology to help content owners, such as movie studios and television programmers, add revenue solutions. In addition to these content producers, USVO's MediaEscort, MediaSentinel and SmartMark digital watermarking products and technologies are designed for service providers that deliver their content to the consumer, the company said.
"Digital watermarking is becoming an increasingly essential part of the overall content security equation, as the value of content increases," said Steven Hawley, principal analyst for tvstrategies, which focuses on IPTV, related content distribution models and their enabling technologies. "Studios already require IPTV, cable and direct-to-home satellite TV operators to secure their content from unauthorized use through the use of conditional access and encryption. The addition of watermarking will help open major new revenue windows for higher-quality content, such as home theatre, and reduce anxiety levels among content owners that worry about uncontrolled distribution of their content over the Internet."
Gregston updates listeners on previously announced news that Twentieth Century Fox Home Entertainment implemented MediaEscort, to protect the Studio's filmed entertainment content, and where the company is at today in terms of adjusting and fine tuning the application for them, the groups noted in a release.
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