Rosebys plans 240 stores in first year of India operations

Fri. December 26, 2008; Posted: 12:12 AM

Bangalore, Dec 24, 2008 (Asia Pulse Data Source via COMTEX) -- HGPLF | Quote | Chart | News | PowerRating -- Seeking to expand its footprint aggressively, home decor and lifestyle products firm Rosebys Interiors India Ltd plans to open 240 single-brand retail stores in India by October next, a company official said.

Rosebys kicked off its Indian retail operations in October-end and it now has 12 stores in Punjab, Gujarat, West Bengal and Uttaranchal.

It today entered the Karnataka market launching four stores here. It plans to open 25 stores in Karnataka in one year, CEO of Rosebys Aloke Banerjee told a press conference.

Rosebys offers a range of products including bed covers, bed sheets, towels, cushions, and adornments such as photo frames, vases, candles besides home stainless steel ware and personal care products.

Rosebys is the home retail arm of Gujarat Heavy Industries Chemicals (GHCL), which had acquired the UK brand (Rosebys).

Rosebys plans to open 25 stores in Andhra Pradesh beginning January, followed by Tamil Nadu, Kerala, Delhi and Mumbai, among others, Banerjee said.

Rosebys Director Nikhil Sen said five to 10 per cent of the 240 stores planned in one year would be company-owned, with the remaining being franchisee ones.

Sen said the company proposed a Rs 150 crore spend, particularly for brand building. Rosebys is positioning itself as an affordable luxury brand in the premium market. The company aims for sales of Rs 10,000 per sq ft of retail space per annum.

Bollywood actress Soha Ali Khan has been signed as the Brand Ambassador for Rosebys.

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