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Valassis Earns Triple Chain of Custody Certification

Mon. January 05, 2009; Posted: 11:38 AM
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LIVONIA, Mich., Jan 05, 2009 /PRNewswire-FirstCall via COMTEX/ -- VCI | Quote | Chart | News | PowerRating -- Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced today that it has received triple chain of custody certification. Valassis is now certified by the Forest Stewardship Council (FSC); Sustainable Forestry Initiative (SFI); and Programme for the Endorsement of Forest Certification (PEFC).

Certification by these organizations represents a globally accepted sign of environmental sustainability through rigorous forest management standards and chain-of-production monitoring.

"We are proud to receive certification from these three organizations and share their commitment to stewardship," said William F. Hogg, Jr., Valassis Executive Vice President of Manufacturing and Client Services. "Triple chain of custody displays that as a company we offer long-term solutions to our 15,000 clients to help them make responsible environmental choices in regard to their purchase decisions and to achieve their environmental goals."

An audit by Scientific Certification Systems, a leading third-party provider of certification, auditing and testing services, verified adherence to the high standards set by these organizations at Valassis' printing facilities in Livonia, Michigan; Durham, North Carolina; and Wichita, Kansas.

Client promotions printed at these facilities on certified paper will bear the appropriate FSC, SFI or PEFC logo, a symbol of compliance with the certifying organization's standards, ensuring the process by which the paper is made, promotes environmental sustainability. These certifications confirm Valassis-printed products carrying the FSC, SFI or PEFC logos have been manufactured using raw materials harvested from certified sources, controlled wood sources or post-consumer reclaimed sources. These printed pieces can be tracked from harvest through distribution.

About Valassis

Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform - in-home, in-store and in-motion. Through its newest offering - redplum.com - consumers will find compelling national and local deals online. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children(R) program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com or http://www.redplum.com.

Safe Harbor and Forward-Looking Statements

Certain statements found in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause the actual results, performance or achievements of Valassis to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in customer preference for different promotional materials, promotional strategies or coupon delivery methods including as a result of declines in newspaper circulations; an unforeseen increase in our paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending including a decrease in marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; challenges and costs of achieving synergies and cost savings in connection with the ADVO acquisition and integrating ADVO's operations may be greater than expected; our substantial indebtedness, and our ability to incur additional indebtedness, may affect our financial health; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; the outcome of ADVO's pending shareholder lawsuits; possible governmental regulation or litigation affecting aspects of our business; and general economic conditions, whether nationally or in the market areas in which we conduct business, may be less favorable than expected. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additional risks include, but are not limited to those risk factors described in our Annual Report on Form 10-K for the year ended Dec. 31, 2007 (the 2007 Form 10-K) and our other filings with the United States Securities and Exchange Commission ("SEC").

SOURCE Valassis

http://www.valassis.com

For full details on Valassis Communications (VCI) click here. Valassis Communications (VCI) has Short Term PowerRatings of 7. Details on Valassis Communications (VCI) Short Term PowerRatings is available at This Link.

    


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